What is Fractional Marketing?
At One Rawr, we offer a unique approach to marketing called fractional marketing that allows our clients to get exactly the support they need, when they need it, without the overhead and long-term commitment required by traditional marketing agencies. With this approach, our clients get a team of experts in; strategy development, content creation, demand generation, social media management and so much more, without having to hire an in-house full-time marketing team. It’s the best way to achieve your marketing goals without breaking the bank.
Our Services
We continuously configure the team as your needs change, whether it's brand messaging and positioning or lead generation, eliminating any concerns about how to achieve your business plan. With Fractional Marketing, you can confidently leave your marketing needs in the hands of One Rawr's competent team of professionals.
Demand Generation
From comprehensive marketing plans to targeted campaigns that drive traffic and engagement, our team is dedicated to delivering results that accelerate your growth
Account Based Marketing
We collect and analyze data to gain valuable insights into your customers and business operations, and use those insights to drive growth.
Content Marketing
We create content that resonates with your target audience, and our strategies help you connect with your customers in a more meaningful way.
Brand & Creative
We believe that branding is more than just a logo or a catchy slogan - it's about creating an experience that resonates with your audience and encourages them to engage with your business in a meaningful way.
Digital Marketing
We'll help you leverage the latest digital tools and technologies to transform your business and stay ahead of the competition.
Website Development
Our team of experienced developers and designers are always up-to-date with the latest technologies and techniques, ensuring you are ahead of the trend.
Messaging & Positioning
We have extensive experience in helping companies identify their unique competitive advantage and crafting messaging that resonates with their audience, that will set you apart from your competition and help you win.
Paid Advertising
Crafting ad campaigns that are targeted, efficient, and produce measurable outcomes is what we do best.
Marketing Automation
We'll automate your marketing processes to save time and increase efficiency, while still delivering personalized experiences to your customers.
Benefits of Fractional Marketing
Traditional marketing services are often costly, and for many smaller businesses, this can be a significant barrier to success. However, with One Rawr's fractional marketing solutions, businesses can access a team of experts at a fraction of the cost. Our talented marketing professionals have experience across a range of industries, and we work closely with clients to develop customized marketing strategies that address their unique needs. By choosing One Rawr, businesses can optimize their marketing efforts and achieve the results they need to grow and succeed, without the limitations of their in-house marketing team's experience and skillset.
Cost of a Fractional Marketing Team
Imagine having a complete marketing team composed of exceptional talents that are ready to execute on your vision for the same cost as hiring a senior marketing leader. A senior leader costs around $200k annually, and that doesn't even include the expenses for hiring, benefits, wasted time on interviews and onboarding, and so on. For the same cost, you can have One Rawr's team for an entire year! Whether you need to build your pipeline with quality leads, rebrand, launch a new website, improve SEO or build brand awareness, you will always be prepared. This is how companies achieve success and hit their goals consistently year after year.
What are the qualities of a great fractional CMO?
A great fractional CMO possesses several qualities that make them an invaluable asset to any organization. When considering potential candidates or researching companies, it is important to look for the following characteristics:
1. Strategic Agility: A remarkable fractional CMO has the ability to think strategically and develop a comprehensive marketing plan tailored to your specific business objectives and target audience. They possess deep knowledge of the latest marketing techniques and trends, but they are also discerning in their approach, utilizing only those strategies that align with your unique situation. Additionally, they are adaptable, continuously refining their strategies based on data-driven insights and performance metrics.
2. Exceptional Leadership Skills: Beyond being authoritative figures, exceptional fractional CMOs possess impressive leadership capabilities. They are not simply there to issue orders, but to delegate effectively, support their team, and cultivate their skills. A great fractional CMO ensures that everyone in the organization is working harmoniously towards achieving the overarching business goals. Building trust and rapport with the team, as well as other stakeholders and clients, is second nature to them.
3. Expertise and Experience: An outstanding fractional CMO brings a wealth of expertise and experience to the table. They have a comprehensive understanding of various industries, as well as a solid grasp of marketing fundamentals. Their expertise enables them to assess the unique challenges of your business and develop innovative solutions. Moreover, their experience allows them to anticipate potential obstacles and devise strategies to overcome them.
4. Results-Driven Mindset: A remarkable fractional CMO is laser-focused on achieving tangible results. They establish clear and measurable goals, and are accountable for the impact of their marketing initiatives. By leveraging data and analytics, they continuously monitor performance and make data-informed decisions to optimize campaigns and drive business growth.
5. Effective Communication and Collaboration: The ability to communicate clearly and collaborate effectively is a crucial quality of a great fractional CMO. They excel at conveying complex marketing concepts in a simplified manner to stakeholders at all levels of the organization. Furthermore, they foster collaboration and create an environment that encourages cross-functional teamwork, ensuring that marketing efforts are aligned with other departments and stakeholders.
In summary, a highly qualified fractional CMO possesses strategic agility, exceptional leadership skills, expertise and experience, a results-driven mindset, and effective communication and collaboration abilities. By embodying these qualities, they can drive marketing success and contribute to overall business growth.
Why hire a local fractional marketing expert?
Hiring a local fractional marketing expert offers a multitude of advantages when it comes to positioning your business for success. One of the key reasons to consider this option is their in-depth understanding of your customers and the local market. This knowledge allows them to develop targeted marketing strategies that can give you a competitive edge in your industry.
When you collaborate with an experienced Bay Area marketing agency, for example, who specializes in fractional marketing, you tap into a wealth of local expertise. These professionals go beyond merely working part-time for you or being a contractor; they become your strategic partner in digital marketing success.
One of the significant benefits of partnering with a fractional CMO is the time, effort, and money savings they bring to the table. Rather than spending countless hours trying to navigate the complexities of the digital landscape on your own, a fractional CMO can guide you through the process. Their experience and expertise enable them to efficiently identify the most effective marketing techniques for your specific market, saving you valuable time and resources.
Furthermore, working with a local fractional marketing expert means having someone who can adapt to the unique needs and preferences of your local customer base. They possess an intimate understanding of the local culture and trends, making it easier for them to create marketing campaigns that resonate with your target audience.
In conclusion, hiring a local fractional marketing expert provides you with a strategic partner who knows your customers, understands the local market dynamics, and can develop tailored marketing strategies to position your business for success. Their expertise and ability to navigate the digital landscape efficiently will save you time, effort, and money, ultimately helping you achieve your marketing goals and grow your business.
How can a local fractional CMO help formulate effective strategies and steer a business towards marketing success?
A local fractional CMO can be instrumental in formulating effective strategies and guiding a business towards marketing success in several ways. Firstly, their exceptional leadership skills enable them to provide insightful direction and make informed decisions based on data insights and performance metrics. They understand how to align your business goals, objectives, and target market with a distinctive marketing strategy tailored specifically to these key elements.
Moreover, a local fractional CMO possesses a deep understanding of your customers, the local market dynamics, and how best to position your business within that landscape. By leveraging this knowledge, they can help you identify and capitalize on opportunities, as well as navigate potential challenges more effectively.
Additionally, a local fractional CMO serves as a valuable partner in your journey towards digital marketing success. They not only bring their expertise to the table but also build trust and rapport within your team, as well as foster strong relationships with other stakeholders and clients. This collaborative approach ensures that everyone involved is aligned with the marketing strategy and working towards the same goals.
By working alongside a local fractional CMO, you can save significant time, effort, and resources. They are adept at navigating the digital landscape and can help you stay ahead of the competition while avoiding costly mistakes. Their experience and expertise allow you to focus on other aspects of your business, knowing that your marketing strategy is in capable hands.
In summary, a local fractional CMO acts as a strategic partner, leveraging their leadership skills, market knowledge, and collaborative approach to formulate effective strategies and guide your business towards marketing success. Their presence ensures that your marketing efforts are aligned with your objectives, and they help you adapt and thrive in the ever-changing digital landscape, ultimately saving you valuable time, effort, and money.