Your Fractional CMO
Hiring a Fractional Chief Marketing Officer (CMO) can be a game-changer for businesses that need specialized marketing expertise but don't require a full-time executive. A Fractional CMO provides companies with the same strategic marketing leadership as a full-time CMO, but on a part-time or project basis. This allows companies to access high-level marketing expertise without the expense of a full-time executive. Additionally, Fractional CMOs have experience working with a variety of companies and industries, which means they can bring a fresh perspective to your marketing strategy. Through their expertise and strategic guidance, a Fractional CMO can help your business grow and achieve your marketing goals.
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Why does my company need a Fractional CMO?
Fractional CMO responsibilities
01
Heads up your strategy
We create tailored marketing plans that are designed to deliver success. By leveraging your data, identifying target audiences, and utilizing the latest marketing techniques, our CMOs create a customized marketing strategy that resonates with your target customers and ultimately drives sales. With the right approach, businesses can gain a competitive edge that sets them apart from their rivals and drives growth in the long term.
02
Identifies opportunties
CMOs are responsible for overseeing the marketing efforts of a company. They play a crucial role in identifying opportunities for the business by analyzing market trends, consumer behavior, and competitive landscapes to ensure you are always one step ahead.
03
Oversees your junior team
We provide strategic guidance and expertise to align your existing in-house junior marketers with the company's goals and objectives. We can help upskill your in-house team, establish processes, and set performance metrics to ensure that the team is driving the right results for you.
04
Drives growth and revenue
Fractional CMOs are an integral part of any business strategy as they drive growth and revenue through data-driven decisions. Their expertise in analyzing data and developing insights helps businesses make informed decisions that positively impact their bottom line.
Need a strategy fast?
Looking for a marketing strategy that you can execute in-house?
Our CMOs can be hired for 3 months to conduct a comprehensive audit, analyze your audience, competitors, product/service, and industry, establish unique messaging and positioning, and create a results-driven marketing strategy that you can confidently execute in-house.
Speak to our CEO
Why does my company need a Fractional CMO?
All the expertise at a fraction of the cost.
01
Cost effective
We specialize in providing Fractional CMO services to CEOs who want the benefits of having a CMO without hiring one full time. With us you can rest assured that your company is getting the expertise and skill set of a professional CMO with a proven track record, without the expense and hassle of hiring one on a full-time basis.
02
Your marketing is not working
Too often, companies think they can handle marketing in-house, but it takes a special understanding of the industry and the various marketing facets to really succeed. As your Fractional CMO, we look at your current strategies and help identify what’s working and what’s not. From there, we create a customized strategy to get your business back on track.
03
Ability to scale quickly
Scaling a business can be tough, especially with growing competition. Our CMO will work with you to develop and execute on strategies that specifically align with your business goals. We provide customized, high-quality expertise and solutions that help you scale quickly and effectively. Gain a competitive advantage and take your business to the next level.
04
Flexibility to execute
Our CMO services are designed to be flexible and scalable, so whether you need additional resources during busy periods or want to adjust your strategy as your business evolves, we've got you covered. With a team of dedicated marketing experts to back our CMOs we're committed to surpassing your expectations and your goals.
Cost of a Fractional CMO
At One Rawr, we understand that having a Chief Marketing Officer (CMO) in-house might not always be feasible for your business, especially if you only need one part-time or for the interim. This is where our fractional CMO comes in. Our expert CMO can provide you with the same level of strategic guidance and oversight of your marketing function, but at a fraction of the cost of a full-time CMO. By working with us, you can get all the benefits of having a CMO without the high overhead costs that come with hiring a full-time employee.
Fractional CMO responsibilties
We are responsible for the overall marketing strategy for your business. Our team is dedicated to crafting a unique and effective marketing plan for your business. We will help you identify opportunities for growth, define your target market, and develop a comprehensive plan that includes branding, lead generation, digital marketing, and any other relevant marketing efforts that will drive impact for your company. Our goal is to deliver measurable results, and we work tirelessly to help your business navigate the constantly evolving digital landscape.
