The absence of a marketing team is like sailing in a great ocean without a compass or radar. Without this guidance, you will lack the direction necessary to navigate through the competitive business obstacles and achieve revenue growth.
Engaging a full-time marketing team is a scary endeavor for most startups and small-to-medium enterprises (SMEs). You may struggle to decide which marketing specialty to prioritize hiring, worry about the expense commitment and whether you’ll find the correct person who can provide value as expected.
That's where the benefits of hiring a fractional CMO come in.
A fractional Chief Marketing Officer (CMO) is a marketing leader who provides the strategic guidance your business needs to boost revenue and growth. Whether it's launching brand awareness campaigns or launching a new product to the market, a fractional CMO does it all—without the hefty price tag of a full-time executive.
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But how does a fractional CMO work? And what are the underlying benefits of having a fractional CMO?
Benefits of Hiring a Fractional CMO
1. Acquire Executive-Level Guidance
It's a way for an organization to access experienced marketing expertise without a full-time salary. Fractional CMOs have vast resources, built networks, and years of experience they can leverage to develop an impactful marketing strategy for your business. Their approach is extremely strategic, setting into motion the right activities that are best suited to your business goals and objectives at the right cost.
A Fractional CMO not only develops a stand-alone marketing plan but also integrates your marketing strategy into business operations to ensure that it operates smoothly and brings tangible results.
2. Getting Full-Time Results for a Part-Time Price
One of the major benefits of hiring a fractional CMO is the ability to gain high-level executive expertise without the long-term commitment or full-time expense. With a fractional CMO, you can implement and oversee impactful marketing strategies on a flexible basis, paying only for the time and services you actually need. This approach allows you to assess the value they bring to your business without the financial burden of a full-time contract. It’s a cost-efficient way to drive growth and innovation while keeping resources available for other key areas, such as product development or market expansion.
3. It’s All About Business
A fractional CMO gives an external and objective view to your marketing operations. They only have an interest in providing you with value for your business through the implementation of data-driven strategies.
A fractional CMO weeds out all distractions that are present in the form of office drama or politics and non-essential tasks, to give you clear and unbiased judgment about how you could make the most out of the marketing efforts and improve on the strategy as a whole.
How a Fractional CMO Can Be a Strategic Advantage for Businesses
Some start-ups or small business owners opt to control marketing on their own or pass it on to an inexperienced small team. Even though it might seem cost-effective in the short run, it normally winds up being inefficient and actually costs more time and resources than it saves. Junior marketers are able to deliver on marketing tasks but don’t have the experience to understand how this impacts the growth of the business.
Remaining agile, competitive, and relevant are three valuable reasons a business should embrace a fractional CMO in today's rapidly changing marketing world. With a fractional CMO, you get the level of expertise and experience that can keep you in the lead without the financial burden of a full-time executive. An investment in a fractional CMO brings an experienced leader who will properly guide your efforts to drive real business results.
If your business already has a marketing team, the fractional CMO will supplement the staff already in place by offering leadership, direction and strategic input. This way, your team is not overloaded with too many tasks, that aren’t delivering ROI or being incorrectly implemented.
The Importance of Targeted Marketing
A very common mistake found with most startups and SMEs is trying to market to a wide population with no definite concentration. A fractional CMO is aware of the importance of niching down on your target demographic to the customers most likely to drive revenue. They help fine-tune marketing efforts in such a way as to get to the right audience with the right message.
For smaller businesses, this can manifest as marketing gaps that are not always easy to spot. The good fractional CMO can identify those gaps and take care of them in campaign structuring, automation, or the right content marketing. You will receive expert guidance in every facet of marketing, from lead generation to advertising.
Here are some of common marketing gaps a fractional CMO can help fix:
Structuring and mapping marketing campaigns
Executing marketing automation software
Developing content marketing strategies
Copywriting and messaging
Strategies for lead generation
Undertaking market research
Managing both digital and traditional advertising
Supervising graphic design requirements
Conclusion
An important reminder for businesses as they try to figure out whether to bring on a fractional CMO, is that it is a position that balances strategic vision with hands-on execution, expertise that every business leader needs to have. A fractional CMO comes handy when businesses have already realized that digital marketing requires more than just knowledge and application; they need guidance and experience.
There are many other benefits to a fractional CMO beyond being a cost-saving strategy. With their wealth of experience across multiple industries and data-driven approach, the fractional CMO helps you drive your business through the modern marketing mazes, thereby ensuring competitive relevance that eventually becomes profitable.
If you're ready to take your marketing strategy to the next level, it may be time to ask yourself, “Should I hire a fractional CMO?”
One Rawr is a reliable provider of fractional CMO services, ensuring the delivery of results-driven marketing strategies that align with your business objectives and budget. Contact us now and prepare to hit those marketing goals!