Growth Marketing vs Demand Generation: Understanding the Key Differences
Terms like growth marketing and demand generation are often thrown around in the marketing landscape. But what exactly do these terms...
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Meet Your In-House
Fractional Marketing Team!
We help startups and SMBs hit their revenue and growth targets without the price tag of a full-time team or compromising on the talent they can afford. With One Rawr, you get a CMO, VP/Director, Lead Gen, Growth, Digital, Content Marketers and everything else you need to hit your marketing goals!
Not getting conversions?
Struggling to attract high-quality leads and convert them into solid opportunities and sales? Our targeted account- based approach can help drive your perfect prospects into the sales funnel, resulting in better conversion rates and increased revenue.
Are you struggling to find the right marketing skills for your team? Are you worried about budget constraints but have lofty growth goals you have to hit? Look no further than One Rawr!
With One Rawr's fractional in-house marketing team, you get a handpicked team dedicated to providing innovative and data-driven marketing strategies to help your business win! Get the expertise of a full marketing team at a fraction of the cost. We help start-ups and small to medium businesses thrive by tailoring strategies and tactics to meet your specific growth marketing needs, ensuring your success in the competitive market.
We work closely with your Sales, Product and CX team to support you with hitting your revenue and growth targets.
We are on your Slack or Teams (wow!)
And join your meetings
(shut the front door!)
We allow companies to have a full marketing team, at a fraction of the cost. One in-house senior marketing hire equals a full One Rawr part-time marketing team. With one fixed price, there are no surprises on your end, just awesome results.
At different phases of your marketing journey, you will need different expertise. We hand pick the perfect team to complement your goals. This may include a CMO, Director of Marketing and Head of Demand Generation, and 6 months later include a VP of Marketing, Digital Marketing Manager, SEO Specialist and Content Writer.
Never worry about hiring again, or whether you have the right team and skillset to hit your marketing goals within your budget! Reach for the stars, you will always have the perfect team with One Rawr!
Time to change the way you do marketing!
Don't just watch the future unfold – shape it! Transform your business, amplify your growth, and dominate your industry with the strategic advantage of a In-house part-time marketing team.
Are you ready to revolutionize your marketing and revenue strategies? Partner with us, and together, we'll craft the perfect strategy and execution to hit the goals and drive the metrics that matter to your business.
Contact us today to explore how One Rawr can shape your business's future. Your path to unparalleled growth begins right here!
What makes One Rawr different?
With the wrong marketing team, strategy, and tactics, you can suffer major setbacks. Too many marketers are doing it wrong and still focusing on vanity metrics like counting leads and MQLs, which don't convert to revenue. That's why we built One Rawr to help companies create powerful marketing machines that drive and accelerate revenue. We hold ourselves to high standards and stand shoulder to shoulder with your sales team to hit the revenue targets every quarter.
One Rawr educates CEOs on how to make their marketing function work for them!
Focused on what works!
We don't just try everything and hope something sticks, or stand by a 10 year old marketing model. One Rawr experiments and doubles down on what is working and eliminates wasted costs.
Led by your target audience
We create a strategy that aligns with how your target audience buys and interacts. Every strategy at One Rawr is unique. We pick and choose the right marketing channels, pull the right levers to launch your business growth.
Powered by lead generation
Lead generation is not the same as a marketing strategy. This involves creating demand, capturing demand, and converting it through Account Based Marketing (ABM), reviewing intent data, and personalization.
A flexible and cost effective solution to your marketing problems
Experts in every facet
Why hire a generalist, when you can have a team of marketers who are highly skilled in the marketing areas you need help with. We have put together a team of talent that has consistently excelled in their areas of specialty and can provide you with actual results and growth.
Data and results driven
We base all of our work and decisions on data. Armed with this information, we can put our heads together and identify opportunities in the market that could be a game-changer for your company. We report regularly so you can understand why we are taking a certain direction. So, let's get cracking and make marketing work for you like never before!
Always the right team
We have the talent and experience to eliminate your problems. You may be focused on branding and thought leadership right now, but things can change quickly. When your needs shift to lead generation or digital marketing, we seamlessly shuffle our team so you always have the A team to back you up.
Collaborative
We believe in establishing a strong partnership with our clients. Our team of experts have years of experience as in-house marketers, so we understand the importance of internal collaboration. We are just like your in-house team; we are on your Slack or Teams and have your company email and work with your product, sales, and customer success team to help you succeed!
Clients love us!
Jerome, COO @ Axiad
"After I hired Harps to build our Marketing organization, I was immediately impressed by her level of energy, commitment and positive attitude. She helped build the team from the ground up, put in place our social marketing strategy, messaging and lead generation program within a few months. Her can do attitude and willingness to accept new challenges and task is an asset for any organization."
Anne, COO @ Verb
“Harps is a unique talent who brings big picture thinking in alignment with quick action. She can be hands-on as is often needed in a fast-growth startup, but also pushes leadership teams to think holistically, with a strategic focus. Harps is able to see how brands fit in the market, but always retains the focus that marketing drives revenue, and thus sets up approaches and systems designed to help a brand grow effectively and efficiently. Harps is not stuck in one way of solving a challenge - she's comfortable with testing, learning, changing, adapting, and evolving until she finds the winning solution. She brings expertise in demand gen and is able to rapidly scale in ways that break through the clutter. Harps is determined to succeed, and commits deeply to her business and team.”
Suzi, CEO, PaulHood
Harps is the best marketer I hired in 10 years! Unlike other marketers who wanted to focus mainly on brand-building, Harps loves demand gen. For her, demand gen is a game and she loves WINNING. She’s incredibly entrepreneurial and results-oriented. In her first three months she increased qualified demos by 600% and then went on to quadruple the size of our pipeline. She produced more qualified leads for us than all other marketing leaders combined. She led us to try a number of different demand gen strategies, and used detailed tracking systems to evaluate each one. That process enabled us to develop a strong multi-channel strategy that produced consistent results. Harps is also incredibly talented with refinement of the Ideal Customer Profile and Key Messaging to ensure the demand gen is working. Harps' is an experienced executive leader and very comfortable working cross functionally with product, sales and customer success.
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